The Power of Scent: Why Fragrance Matters More Than We Think
The Power of Scent: Why Fragrance Matters More Than We Think
By Anna Elizabeth Candles
Have you ever caught a whiff of something and suddenly been transported back to a memory you hadn’t thought about in years? Maybe it was freshly cut grass that reminded you of carefree summer holidays. Or a cosy waft of cinnamon that brought you straight back to your gran’s kitchen.
That’s the power of scent — invisible, but completely unforgettable.
At Anna Elizabeth Candles, everything we create is rooted in this idea. That scent isn’t just something nice — it’s deeply personal. It can ground us, uplift us, comfort us, or energise us. It’s why we pour so much care into every candle, car air freshener, and personalised gift. Because we’re not just making candles… we’re making memories. One scent at a time.
Why scent is so powerful
Science backs it up too! Unlike our other senses, scent is directly linked to the parts of the brain that process emotions and memory. That’s why just one sniff of something familiar can evoke an entire moment — the place, the people, even how you felt. Wild, right?
From burnout to bliss
When I first started candle-making, it wasn’t meant to be a business. I was recovering from burnout and desperately searching for calm — something just for me. Blending essential oils and watching the wax melt became my version of therapy. The process soothed me. But even more powerful? The scent. Lavender to slow the world down. Zesty citrus to lift my spirits. Soft florals that felt like a hug.
That’s when it hit me — if scent could help me, maybe it could help others too. So Anna Elizabeth Candles was born in my little Welsh workshop, with a mission to bottle up those moments of calm, joy, and energy.
Creating scent with purpose
Whether it’s our natural candles made with gentle olive wax, our refillable jars that help cut down waste, or our Wellness Collection designed to support your mood — everything we make is scent-led and made with intention.
And because every moment is different, we offer personalised gifts so you can choose a scent that truly means something to you or your loved ones.
So, what does scent mean to you?
We all have those fragrances that feel like home, like safety, like joy. I’d love to know — which scent brings you comfort, or takes you back to a memory you treasure?
Come say hi on Instagram or drop me a message — I’d love to chat all things scent, candles and cosy vibes.